Why Europe

1. Second largest Market outside North America
2. Growth demands for Globalisation
3. Europe can be segmented and thus focused
4. Focus can be country specific (eg. Switzerland, Italy, France, United Kingdom, Germany, etc.)
5. Large Business Centers are close together
6. Professionals in Europe are multilingual and multicultural, thus can handle multiple geographies

The following information, courtesy “The Greater Zurich Area” a non profit information and advice platform, supported by government and industry. For detailed/more information: www.greaterzuricharea.com

Switzerland commands a leading position in any international comparison. It is among the countries with the longest working hours, the greatest number of valid patents per resident, the highest per-capita spending on science, research and education, and the highest share of exports in gross domestic product (GDP).

Central location in Europe, international population
Its geographic location at the heart of Europe makes it an ideal place for doing international business. As an important point of convergence between North/South- and East/West-bound traffic, Switzerland provides access to 450 million consumers in the European market. Its own population is multicultural and multilingual.

Competitive economy
The Swiss economy is among the world’s most open (No.3) and most competitive (No.8). At USD 42’000, per capita gross domestic product (GDP) is the third-highest anywhere in the world, thanks primarily to high-value-added services, specialized industries, and an extremely motivated workforce.

A stable legal and political system with a strong humanitarian tradition
Switzerland is enormously stable when it comes to safety, personal property, society and politics. This stability is made possible by a unique political system where decisions are made based on consensus and concordance. Switzerland is a neutral country, home to the headquarters of international and humanitarian organizations like the Red Cross and the UN.

Competitive tax system
Swiss taxes are low compared with the rest of the world. This is due primarily to competition between the cantons and applies to both corporate and personal taxes.

Liberal labor law
Switzerland’s labor laws are liberal, as is its judiciary. The degree of deregulation is high. Because relations between industrial partners are traditionally good, there are practically no strikes.

Successful cooperation with the EU
Thanks to bilateral agreements and close economic relations with the EU, Switzerland is a leading hub of business and finance in Europe. Switzerland is the EU’s third-largest supplier of goods and its second-largest customer. Close cooperation guarantees access to the European market and its 450 million consumers.

Easy access to domestic and international markets – good as a test market

The Greater Zurich Area is an ideal base from which to cater to both the Swiss and the European markets Switzerland is also suitable as a test market for Europe, because its population reflects Europe’s different cultures and languages and is open to new products and services while demanding high quality standards.

Quality products and services from Switzerland
Our products and services are world-famous: Swiss watches, Swiss chocolate, Swiss cheese, Swiss banks. “Made in Switzerland” has always stood for quality and reliability. Today this seal of approval also extends to sensors, nanotechnology, medical and biotechnology, and the Information and Communications Technology (ICT) sectors.